Top trends that will drive restaurant marketing this year.

As the world embraces the new normal, the pandemic continues to affect businesses worldwide. The most affected are supply chain disruptions and staff shortages. But, as crucially observed, It doesn't matter whether it's due to resignation or illness. These are forcing quick-service restaurants to adapt quickly to some conditions. Experts believe several practices are a clever move to survive and compete in the restaurant industry.

There must be an increased emphasis on online ordering. Economic inflation and supply chain issues are a few reasons why brands consider other ways to increase margins. This idea is an answer to labor shortage issues and cost-saving. There are significant studies that say consumers prefer to order online. In Comparison, the third-party delivery service topped the food delivery market. 70% of consumers prefer to order from a website or mobile app. And 52% of US diners trust those websites and apps more than other portals.

According to the article Modern restaurant management, the labor shortage is a contributing factor to further the effect of consolidation across the dining industry. According to the same report, as the brands found it challenging to survive during the early stage of the pandemic, the acquisition market was ripe for bargain hunters. It means savvy buyers realize they can leverage supplies and labor through a diversified brand name to achieve higher efficiency and scale.

Furthermore, the ghost kitchen is another strategy everyone is embracing. With minimal capital needed, it will aid the financial burden of a guest-facing presence or staff. These operations can focus labor and supplies in a single location while serving multi-cuisine food delivery services.

Appealing to Mobile Gamers is also a trend. By 2026, it has been studied that the mobile gaming market will reach an exciting market size of $420 billion. Furthermore, it is based on the study that among mobile gamers, 35% of them prefer to eat fast food at least once a week. And approximately 22% eat it more regularly.

Using platforms such as concerts, sponsorships, and sporting events are intelligent initiatives. These could be tied to rewards and QSR offers through a purchasing points system or loyalty incentives. Loyalty and reward cards are no longer new in the food business. But with the internet and digital platforms, the audience and market target are more significant and crucial. That is why every business owner must consider the latest trends and technologies in the restaurant industry.