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Invest in Food Franchises: Unlock the latest Industry trends with 2023 Insights

Check out some anticipated developments for the restaurant business in 2023. The food sector is your next greatest investment, according to We Sell Restaurants, which examines numerous franchise models and the most recent restaurant market trends.

Delicious ideas for the future: The 2023 Restaurant Industry Outlook

The pandemic epidemic forced the food service sector to reconsider its conventional operating procedures. To maintain sales, restaurant owners had to close dining rooms, lay off personnel, and reduce menu items. They relied on curbside pickup, deliveries, and government bailouts to keep in business. The National Restaurant Association estimates that at least 90,000 restaurants have closed permanently or for an extended period because of the outbreak, according to the National Restaurant Association.

This winter, the incidence of COVID, the flu, and RSV is rising, but the pandemic's effects on the restaurant business are dissipating. The broad availability of vaccines and the relaxation of the mask regulations has revitalized the sector. Restaurant sales are increasing, and patrons are returning to indoor dining.

Despite higher menu pricing and growing inflation, the restaurant business is in good shape. The National Restaurant Association predicted that in 2022, the food service sector would generate $898 billion (about $2,800 per person in the US) (about $2,800 per person in the US). The National Restaurant Association reported that restaurants and bars added a net 62,100 jobs in November, marking the 23rd consecutive month of job growth, despite warnings from analysts about an impending recession and consumers cutting back on their spending. Staffing levels are still below their pre-pandemic levels despite the industry reporting growth. Other difficulties are emerging as the pandemic threat diminishes. High food prices, labor shortages, and soaring inflation significantly impact the business. To improve their profit line, operators reduced menu options and boosted pricing.

Restaurant Trends for 2023

Innovations in technology and service are driven by the pandemic's effects and consumer preferences to boost sales and fill job gaps. The food franchise industry is also forced to concentrate on adaptive growth as they expand or resell due to the expensive and scarce real estate supply.

Meal preparation: People depend on restaurants to take the strain out of mealtimes because they want help in the kitchen. According to the National Restaurant Association, at least 70% of Generation Z and Millennials use more restaurant-prepared foods in their home meals. A Reuben Package is available at the renowned Katz's Delicatessen, which includes two pounds of sliced pastrami, rye bread, pickles, Russian dressing, and sauerkraut. Take-and-bake pizzas are available from California Pizza Kitchen, and a DIY at-home pretzel kit is available from Auntie Ann's.

Subscription services: Given the availability of subscription services for anything from dog food to cleaning supplies, it is expected that restaurants are now considering the advantages of providing pre-paid meal plans. One of the most recent and profitable developments in the restaurant business is meal subscriptions, which help businesses develop a network of devoted patrons.

Self-service: The restaurant sector is accelerating the implementation of new technology to improve service due to the pandemic, a labor shortage, and consumer preferences. Numerous chains are introducing contactless service options. Younger generations favor contactless services because of their convenience. Even quick-service restaurants like Chipotle and McDonald's are implementing contactless drive-thru ordering lanes at certain locations.

Automation: To deal with labor constraints, restaurant industry trends show that restaurants are turning to technology to help streamline back-of-the-house processes. Using robots to flip burgers or slice veggies can free up employees to serve clients while improving consistency.

Loyalty programs: Loyalty programs are becoming increasingly popular as customers look for methods to save money. Offering discounts and incentives to regular customers is a simple approach for restaurants to increase repeat business. When advertising budgets are tight, this is a cost-effective marketing tactic.

Focus on carbon footprint: As environmental awareness grows, operators will do their share to provide sustainable packaging and reduce trash. Many restaurants have gone digital to cut expenses and minimize the inconvenience of updating menu boards when they make changes.


While the restaurant business has been slower to embrace technology than others, things are changing because of the pandemic and its effects. Calling restaurants is out; booking a table online is in - and digital platforms like products of eatOS are opening new opportunities to the food industry. QR codes are also here to stay, allowing access to online menus as well as an easy way to pay.

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