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  • Writer's pictureMaya

Faster, Friendlier Service: Speed Up Checkout with Customer-Facing Displays

"A customer using a touchscreen customer-facing display to review their order and pay at a retail checkout counter.

Imagine this: You're in a rush, but you're stuck in a slow-moving checkout line. You watch the cashier punch in numbers, but you can't see what they're doing. Sound familiar? Now, imagine instead, you're facing a screen that clearly shows your order and the total. You pay with a tap, and you're on your way. That's the magic of customer-facing displays (CFDs) – a simple tool with the power to transform your checkout experience.

What Exactly are Customer-Facing Displays?

In simple terms, CFDs are screens placed at the point of sale, facing the customer. They mirror what the cashier sees on their screen, showing itemized purchases, running totals, and payment options.  Some even display promotional offers or loyalty program information.

Why Should You Care? It's All About the Customer Experience

The checkout process is the last impression a customer has of your business. Make it a positive one with CFDs:

  • Transparency: Customers can see exactly what they're buying, reducing errors and building trust.

  • Speed:  The checkout process becomes faster as customers can confirm their orders and totals quickly.

  • Engagement: CFDs can display interesting content (like product videos or upcoming sales) while customers wait, keeping them engaged and entertained.

  • Reduced Anxiety: No more guessing what the final bill will be or worrying about incorrect charges.

  • Improved Accessibility:  Customers with hearing impairments can easily follow along with the transaction.

Beyond the Customer: Benefits for Your Business

CFDs aren't just great for customers; they offer a host of advantages for your business, too.

  • Increased Efficiency: Faster transactions mean you can serve more customers in less time, boosting overall sales.

  • Reduced Labor Costs:  With fewer errors and questions from customers, your staff can focus on other tasks.

  • Upselling Opportunities:  CFDs can display tempting add-ons or promotional offers, leading to larger purchases.

  • Data Collection:  Some systems can track which promotions are most effective or what customers are most interested in.

  • Modern Image: Integrating technology like CFDs makes your business look current and innovative.

Choosing the Right Customer-Facing Display

Not all CFDs are created equal.  Consider these factors when choosing the right one for your business:

  • Size and Resolution: Opt for a screen that's large enough for customers to easily read, with high resolution for clear images and text.

  • Swivel or Fixed: A swiveling screen allows for greater flexibility, especially if you have limited counter space.

  • Touchscreen or Non-Touchscreen: Touchscreen options can offer more interactivity but may not be necessary for all businesses.

  • Integration with Your POS: Ensure the CFD seamlessly integrates with your existing POS system for a smooth experience.

  • Budget:  CFDs come in various price points, so consider what features are most important to you.

The Bottom Line: CFDs are a Win-Win

Investing in customer-facing displays is a win-win scenario.  You enhance the customer experience, boost efficiency, and potentially increase sales. So, why not give your checkout a makeover and watch the benefits roll in?

Tips for Implementing CFDs:

  • Train Your Staff: Make sure your employees know how to use the system and answer customer questions.

  • Promote Its Benefits:  Let your customers know about your new technology and how it makes their shopping experience better.

  • Keep it Clean: Regularly wipe down the screen to ensure it looks its best.

  • Monitor and Optimize: Track how CFDs are impacting your business and make adjustments as needed.

an image of a woman at the counter with eatOS customer facing display screen

With a little planning and the right customer-facing display, you can transform your checkout from a mundane task into a positive, engaging experience for your customers. And that's something worth investing in.

Reach out to us today to book a free demo and discover how customer-facing displays can revolutionize your checkout process. Our team is eager to help you find the perfect solution for your business.


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